Today we celebrate a veritable institution in the international popular science communication landscape – the magazine Scientific American today celebrates its incredible 167th birthday, making it the oldest continuously published monthly in the US.
The first issue of the magazine, then a four page weekly newspaper, appeared on this day back in 1845. It was published by Rufus Porter, a very interesting character who, besides being a magazine publisher, was also a painter, inventor, schoolmaster and editor. In line with Porter’s personal interests, the magazine reported on happenings in the US Patent Office, as well as having popular articles on inventions of the time.
Porter’s interest in the magazine didn’t last long – after 10 months he sold it to Alfred Beach and Orson Munn I (for a whopping $800). It remained under ownership of Munn & Company, who, in the century between 1846 and 1948, grew it from its humble beginnings to a large and influencial periodical. In the late 40’s it was put up for sale again, and this time the magazine was sold to three partners, Gerard Piel, Dennis Flanagan, and Donald Miller Jr. They reportedly planned on starting their own new science magazine, but finding that Scientific American was for sale, they opted to rather buy that and work their ideas into the existing title. They made significant changes to the magazine, updating and broadening its appeal. Ownership remained stable from 1948 to 1986, when it was sold to the German Holtzbrinck group, who has owned it since. The current Editor in Chief is Mariette DiChristina – an experienced science journalist and the first woman in the magazine’s history to hold the position.
What has kept the magazine alive and relevant for so many years, is the fact that it has consistently focused on an educated, but not necessarily scientific public, clearly explaining the scientific concepts it reported on and maintaining strong editorial quality control. It has also, since its inception, focused on clear, explanatory visual illustrations to accompany its articles. In its long lifetime, the magazine has published contributions from many famous scientists, including more than 140 Nobel laureates. Albert Einstein contributed an article called “On the Generalized Theory of Gravitation” in 1950.
In 1996, the Scientific American website was launched. A mobile site, as well as the Scientific American Blog Network, followed in 2011. For the past 10 years since 2002, the magazine has been hosting its own annual awards, the Scientific American 50, recognising important science and technology contributions of the previous year, across a wide range of categories from agriculture to defence to medicine.
Here’s looking forward to many more years of quality science communication, and a big double-century celebration in 2045!